Typically, scammers use phishing in an attempt to solicit bank account numbers or login details. Phishing is a scam where a person contacts you, posing as a legitimate business, financial institution, or government body. Shockingly, the threat of ID theft is real from the moment you are assigned a social security number, and figures show that this type of cybercrime is on the rise. Common instances include using your information to sign up for a credit card or imitating you, blackmailing you or someone you know, or catfishing you. There are varying degrees of identity theft that can occur. Although ad companies are more interested in your age, gender, and disposable income than your address or phone number, they still use this information to target specific customer profiles. Perfectly tailored ads like this happen because data brokers have searched and sifted through massive amounts of information about you and sold that data to companies. Here are just some of the main threats we all face: Data brokersĪt this point, you've probably been fed targeted ads for something you swear you never search for but only talked about or thought. With 1 in 10 Americans falling victim to identity fraud each year, cybercrime is becoming prevalent as additional aspects of our lives move online. From ordering something on a shopping website to sharing photos or sensitive information with your family, knowing how to protect your data is essential. Try as you might, there's just no getting around sharing personal information on the internet. Also, with the rising use of face and fingerprint IDs, you can add biometric data to the list of information you have online. Your address, email, and phone number all count as PII data in a traditional sense, but you also need to be aware of more under-the-hood information, such as IP addresses, logged-in devices, and social media pages tracking your activity. Personally Identifiable Information or PII is the term given to any data that can identify a specific person. Let’s start with the basics: What is PII data? From password management, like Dropbox Passwords, to two-layer encrypted cloud storage, like Vault, Dropbox has many options available to ensure you never get into a situation where your data is used against you. It's easy to say you need to "protect your personal information online," but what does that even mean? We've put together this guide so you know what to look for: common data leaks, the players that will try to exploit your information, and the best ways to protect yourself.
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